LIFE Chemicals Ambassadors for Europe
New LIFE project detoxifies Europe’s households
We generally associate hazardous chemicals with heavy industry and polluted hotspots in the vicinity of chemical plants. However, we encounter many hazardous chemicals even in our homes. This is because cleaning products, cosmetics, and consumer products are responsible for countless pollutants in our own households. From the products, the chemicals make their way into our bodies and the environment, where they sometimes cause irreversible damage. An EU-funded project is now tackling this issue.
Become a chemical ambassador
The LifeChembee project is seeking dedicated volunteers to help reduce exposure to hazardous chemicals. Volunteers receive training on harmful substances commonly found in households, enabling them to share this knowledge through face-to-face consultations with their friends and family. The project’s goal is simple: to inform as many people as possible about which products and substances should be eliminated from their homes.
Everyday products contain a wide range of concerning chemicals—from hormone-disrupting substances in cosmetics to toxic ingredients in cleaning agents and billions of microplastic particles present in nearly every household.
The Chemical Ambassadors focus particularly on products that may expose children to hazardous chemicals, as growing children are especially vulnerable to harmful health effects
Change your habits
Topics covered during home visits also include: “Buy less, but better”—which certificates and ecolabels can help guide safer choices? How can proper ventilation and cleaning reduce your family’s exposure to harmful substances?
In addition to a household checks, families and individuals receive valuable tips for leading a low-emission lifestyle—benefiting both their health and the environment.
The project is funded by the EU through the LIFE programme, with participation from Germany, Portugal, Austria, Greece, Sweden, Poland, France, the Czech Republic, and Finland.
Are you ready to start?
Ambassadors training is launched in 9 countries, check what is happening close to you and take action :
BEF-DE
(Germany) ｜
GLOBAL 2000
(Austria) ｜
Arnika
(Czech Republic)｜
Fundacja Kupuj Odpowiedzialnie
(Poland) ｜
ZERO (
Portugal)
｜
ECOCITY
(Greece)
｜
Yeşil Çember
(Germany)
｜
Swedish Consumers’ Association
(Sweden) ｜
Réseau environnement Santé
(France) ｜
DetoxED
(Poland) ｜ Turku UAS (Finland)
PROJECT HIGHLIGHTS
The LIFE ChemBee project will campaign an effective tool for consumption behaviour change: the Chemicals Household Check developed by some of the partners in the predecessor project NonHazCity (INTERREG) – a tool that initiates change directly at and together with the key target group, the consumers (end-users). It encourages participants to make inventories of products, articles and materials within their household, pile them up, make decisions on what to change, and then monitor the change.
The tool has been tested in more than 100 households in the Baltic Sea Region (mainly in Germany) so far and is ready to be spread widely all over Europe.
The driving force behind the LIFE ChemBee project is to involve volunteers and train them to become “eco-ambassadors” in the fight against chemical pollution. After this training, they are able to carry out home visits in their own social environment. The project team then only plays a catalytic and supportive role by organising regular follow-up meetings and providing all necessary tools.
– Face-to-face meetings will be preferred in order to better create a group dynamic and to better practice argumentation techniques and answers to the many questions that the households visited will inevitably ask.
– Accompanied visits are planned with members of the project team. In addition, weekly tasks, learning videos, focus groups and quizzes will be used to consolidate learning and also to enable participants to change their own behaviour.
The programme is designed to fit into the daily lives of a wide range of people. Participation in the programme is free of charge in exchange for a commitment to make at least 20 “home visits”.
âžś Snowball effect: up to 43,000 homes visited starting with a minimum of 200 eco-ambassadors per country who make 20-25 home visits each.
The in-house Eco-support operating model for public institutions
In parallel, we will apply the Ekotuki (Eco-support) operating model, an approach developed for Finnish public organisations, tested within NonHazCity, as an instrument to increase municipalities’ employees’ awareness on hazardous chemicals and to boost smart chemical management at workplace. Whitin the LIFE ChemBee project, the objective is to 1) test and transfer Finnish eco-support operating model to Greek and French municipalities focusing the training and activities into hazardous substances management and to 2) advance hazardous chemical training among organisations belonging to the Finnish Eco-support network.
Arabic and Turkish speaking Ambassadors
For almost 15 years, Yesil Cember has been training Turkish and Arabic speakers in Berlin to become environmental and food ambassadors. The ambassador kits of the LIFE ChemBee project will be translated and adapted into these 2 additional languages to better reach the working class areas.
VIPs and influencers on social networks
Influencers from different parts of Europe will be involved including in training. Behaviour change facilitation needs to be more practical and needs to reach people at home and touch their very personal “do’s and don’ts”. Social values need to be addressed to create motivation to do something, role models are needed.
LIFE ChemBee defines three main groups of key stakeholders outside the project consortium that are required to ensure the success of the project:
• Volunteers that will become Chemicals Ambassadors or Eco-Supporters
• Families in private households that will let in the Ambassadors and commit to a change in their consumption behaviour
• Public entities that will establish an Eco-Supporter function in their entity and support it.
• Multiplier organisations that will promote the project to their members & networks
• VIPs and/or Influencers who will promote the project to their target audience or become role models as Ambassador themselves.
In previous projects we learnt that consumption pattern changes require more than knowledge and information – it requires new learning tools, direct personal experiences, new social values, role models, success by becoming active yourself and people need a guiding hand. This indicates that knowledge alone does not lead to behaviour change, something more is needed.
PROJECT INFO: • Reference: LIFE21-GIE-DE-LIFEChemBee/101074245 • Start Date: 01/10/2022 • End Date: 31/03/2026 • Total Budget: 1,999,645 € • EU Contribution: 1,199,787 €
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PROJECT PARTNERS
BEF-DE was founded in Hamburg in 2003 as a non-profit association and chairs the “BEF Group”, an international network with offices in Riga (Latvia), Tallinn (Estonia) and Vilnius (Lithuania). BEF-DE has 18 years of experience in developing and managing projects, mainly funded by the EU. Since its foundation BEF-DE has implemented 45 projects (250 for the whole BEF group) in the fields of chemicals and waste management, water quality, nature, species and marine protection, energy efficiency, sustainable mobility and climate change.
Established in 2004, ECOCITY is an association whose mission is to set standards and ensure the promotion and adoption of best practices in environmental protection in Greece. ECOCITY has participated in the LIFE AskREACH project, organised one of the pioneering conferences on the circular economy in Greece and provides advice to municipalities on planning their circular economy roadmaps.
Established in 2015, ZERO focuses on both policy advocacy and projects that can help show that alternatives are possible. ZERO has been involved in the LIFE AskREACH project and is a member of several working groups of international organisations such as Zero Waste Europe and the European Environmental Bureau (EEB), particularly on the topic of plastics and chemical pollution.
RES was created in 2009 with the aim of putting Environmental Health at the heart of public policies. Its first campaign led to the banning of Bisphenol A in baby bottles in France and in the European Union as a whole. RES’s action also led to the banning of perchloroethylene in dry cleaners, the adoption of the National Strategy on Endocrine Disruptors, and the charter for Cities and Territories without Endocrine Disruptors.
Founded in 1982, G2000 is the leading Austrian environmental organisation with 60,000 members. G2000 has extensive experience in coordinating projects with different partners and stakeholders in international campaigns.
Turku UAS is a higher education institution of 12,000 experts, researchers, students, faculty members and teaching professionals. We create solutions for a better tomorrow – both regionally and globally. Our graduates are practice-oriented professionals with top competencies.
As a significant regional actor, we harbour close ties to businesses and municipalities. Turku UAS is the fourth largest technical university in Finland. Students are sought after experts, with 99 % employment within five years of graduating.
Turku UAS Water and Environmental Engineering research groups one focus area is hazardous substances and the group e.g. works with identification of pollutant sources and pathways in urban water cycle and it organises training on hazardous substances management for different target groups.
FKO (eng. Buy Responsibly Foundation-BRF) is a Polish organisation that has focused on ethical and ecological alternatives since 2002. FKO implements information and education projects for consumers, companies, media, decision-makers, teachers, pupils and students etc.
Founded in 1994, the Swedish Consumers’ Association is a federation of 21 member organisations in Sweden. We represent the interests of Swedish consumers at national, regional and international level. We are active members of the European consumer organisation BEUC, Consumers International and ANEC – the European Consumer Voice in Standardisation.
DetoxED, a pioneering start-up founded in Gdansk, Poland, in 2016, that provides solutions for determining the presence of endocrine disruptors, estimating exposure and providing individual recommendations for reducing it. This project uses the advanced CheckED application, developed by DetoxED within the LIFE ChemBee and Interreg NonHazCity 3 projects, to empower individuals with science-backed insights for a healthier, toxin-free life.
Yesil Cember has been training Turkish and Arabic speakers to become environmental and food ambassadors for almost 15 years, has run projects with many households on environmental topics (energy saving, waste reduction, healthy eating) and has extensive experience in developing educational materials and courses.
Arnika is an association founded in 2001 that focuses on the fight against chemical pollution, both industrial and from everyday products. Arnika has a strong policy advocacy activity and regularly carries out chemical testing of consumer products.
